The Malaysian Iranian Corporation, exclusive representative of the ISTAK brand of non-alcoholic Halal-certified malt beverage, will use the exposure gained from international rallying to promote its product, which is new to the Malaysian market. A fully branded SR Motorsport Subaru Impreza STi is on display at the M.I.C Sdn. Bhd. booth at MIHAS from today until May 10th. This will be followed by a number of roadshows to be held around Malaysia featuring one of the team's cars and its #1 driver James Russell.

Speaking at the Press Conference, Mr. Mahdi Bagherian, Managing Director of the Malaysian Iranian Corporation said "We are excited by the potential of promoting our product via the motorsport world, as this is truly a drink where it is 100% safe to drink and drive. The business association with SR Motorsport" he continued "will allow us to explore many opportunities in Malaysia, Iran and worldwide. This is just a first step. Next we will look at global product promotion via motorsport series such as the Asia Pacific Rally Championship."

In addition, SR Motorsport, which has been actively introducing new Malaysian drivers to the sport of rallying, will, with the help of MIC/ISTAK, be able to take them to the next level by providing assisted entries and competitive cars for use in the MRC.